Great read, Noa. I share many of these sentiments, myself. A current quandary of mine is the dynamic whereby influencers become coaches. The process of becoming engrossed in a sport and journey, sharing their journey online, building a following, and then 'coaching' on the basis of what they know. Yet, what they know is to focus on the isolated variables of the coaching environment - the 'training plan'. Not the individualised, humanistic application of said plan. The first half of this journey is wonderful. Generating passional people. The second half can go either way. I'd love to know your thoughts.

All the best.


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Great read!

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